idiomag

As part of a large campaign to promote their personalised shoe range, Nike have advertised through idiomag with a funky little interactive ad. This is the first campaign that we have run in idiomag that promotes a non-tech/music product, and I am interested to know what you all think. I feel it fits well within the overall interface and doesn’t interfere with the content. And it’s a bonus that the product carries the personalisation theme… you can now read a personalised magazine, whilst wearing your personalised running shoes… now I know that’s something you could only dream of a year ago!

To check out the ad, just go and view your magazine at http://www.idiomag.com (quick and painless sign-up process if you haven’t already)