idiomag

Techcrunch announced today that Condé Nast (who bought Reddit last year) have just released a social networking site for teenage girls built around “customizable, rich media blog/journals and include text, photos, music and videos”. This is obviously interesting news for us, since we have a very similar interface, and have been considering the best way to integrate a networking aspect into the site.

It appears that Flip provides a funky alternative to Myspace, a bit like an online doodle-pad/scrapbook/photoalbum, and will probably gain popularity with its target market - creative girls, therefore attracting boys (and unless they put in place some decent security/verification features, older men).

It would be easy for idiomag to include the same functionality as Flip, and create a basic social network - but we are trying to go beyond this. We want to use social networking to build a community around readers’ magazines and interests, rather than a basic user-generated-content site which creates a tangent from our focus of quality content. Let’s face it, if you want to browse through profiles of (potential) friends, there are plenty of other places to do it. Watch this space…