Advertising: Philips and Apple

January 15th, 2007

Advertising can be one of the most controversial aspects of online (and offline) publishing, as well being the main revenue source for most publications. At idiomag we want to only display adverts that are interesting, of high quality, and relevant. By this we mean that they do not spread themselves over the content you are reading, they are actually quite pretty/quirky/clever, and they are about products and services that you might actually buy.

We ran 2 test campaigns over Christmas with Apple and Philips, and if you were lucky enough to see them, we want to know what you think! Please do drop me an email with your thoughts.

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